All coverage, including television network news, used terms such as massacre, horror, war zone, bloodbath, siege, and murderous rampage in their description of the events. These descriptors served to cast the events as so deviant as to be beyond understanding or comprehension. The use of terms like bloodbath or war zone is normally associated with war reporting, or accounts of terrorism. In this case, the perpetrators were high school students, rather than foreign governments or terrorists.
Additionally, although school shootings have received extensive news media attention in the US, this crime was more massive in scale — producing more casualties than the previous shootings — and was also portrayed as even more deviant. Previous shootings included those perpetrated by Michael Carneal who opened fire on a prayer group in Kentucky, and Mitchell Johnson and Andrew Golden who pulled a fire alarm so students would be ambushed when exiting the school building in Arkansas. Yet Klebold and Harris were “worse” because, it was reported, they took great pleasure in killing their classmates.
In casting Klebold and Harris as “deviant,” or as “monsters,” journalists set them apart from “normal” boys in society. This is a common discursive shift journalists make when portraying men who kill or batter victims whom journalists deem to be blameless. For example, Marian Meyers (1997) writes that news coverage of men who commit violence against women often portrays such men as sick or deviant, therefore not reflective of society at large. Klebold and Harris were definitively framed as deviant. This positioning has often been used to differentiate between “good” men who otherwise did not pose a threat to others, and men more likely to be considered “bad” or sociopaths, men outside the mainstream of society (Meyers 1997). Therefore, violence can be an accepted trait of certain masculinities, but only if exercised in certain ways.
Violence employed in heroic acts of saving the world or a “woman in distress” is acceptable and lauded, in both fiction and reality. However, the use of violence for “unjustified” killing leads to inclusion in a deviant/subordinate masculine position, for real and fictional boys. Klebold and Harris were on the wrong side of the divide — even wearing black trench coats to make their associations obvious. By referring to Klebold and Harris as “monsters,” another slippage occurs — monsters are not seen as gendered creatures, male or otherwise — essentially, they are not human.
[Taken from The Monsters Next Door: Media Constructions of Boys and Masculinity, by Mia Consalvo.]